Why 90% of Cold Email Campaigns Fail Before the First Email is Sent And How to Fix It

Why 90% of Cold Email Campaigns Fail Before the First Email is Sent And How to Fix It

Lets get one thing straight:

Written by

Hashir Khurram

Published on

October 18, 2025

13

min

Cold email does not fail because of copy, It fails because of bad targeting

You can have the wittiest lines, clean design, even perfect domain warm up

But if you are emailing the wrong people from the wrong companies none of it matters

And the #1 reason for this failure? Poorly built lead lists

The Traditional Way (And Why Its Broken):

Most people start here:

  1. Log into Apollo or SalesNav

  2. Filter by job title and industry

  3. Export contacts

  4. Load into sequence

Sounds reasonable But heres whats broken:

  • You are picking people first, not companies first

  • You rely on outdated databases

  • You assume titles means buying intent

This is why most campaigns burn out fast, They go after generic titles at random companies

You are emailing Ben the Marketing Manager at a firm that has not hired in 6 months, does not use any new tools and is not growing

Flip the Funnel: Start with Context

Modern list building is different

You start with signals and logic, not job titles

Example prompts:

  • “Companies that raised a Seed round in the last 3 months”

  • “Roofing businesses in Florida with 100+ Google reviews”

  • “B2B SaaS using Intercom + Stripe + Calendly”

These tell you something important:

  • These companies are spending

  • They have momentum

  • They are open to better solutions

Only then do you go look for the right people inside those companies

This Is Where Scrapeamax Comes In

Scrapeamax is not a people database, Its a company intelligence engine

You give it a prompt, It scrapes verified company lists from sources like:

  • Google Maps

  • Crunchbase

  • BuiltWith

  • Latka

  • Store Leads

  • Clutch

  • Trustpilot

  • Yellow Pages

  • Better Business Bureau (BBB)

And delivers that context rich list in a CSV within 2 to 6 hours

Then you layer in:

  • Clay.com or your enrichment tool

  • Findymail for work emails

  • MillionVerifier for double validation

  • Smartlead for sequence automation

Real Example:

Prompt: “All DTC brands using Shopify + Klaviyo + Recharge”

  • We used BuiltWith to source 1,240 companies

  • Filtered for 10 to 50 headcount, US only

  • Enriched with Clay for Founders + Growth titles

  • Verified every email

  • Generated 54 meetings in 18 days

How to Get Started (First List is Free)

If your business does $250K+/year and you are not in crypto, gambling or adult niches:

- Book a Call Here

https://calendly.com/hashir-khurram/scrapeamax-unlimited-lead-lists

  • We will build your first lead list on the house

  • Walk you through how to replicate it

  • Give you Slack access to place unlimited future scrapes

Because good cold email does not start with a script

It starts with a signal

Scrape smart, Scale faster, With Scrapeamax

Hashir Khurram

🏆 Winner SaaS Bootstrapper of the year 2024 Award by Tekpon | Growing Expandi towards $10M ARR | Prioritizing health -9% body fat year-round 🏋️‍♂️ | Sharing Real Stories in Public


You’ve made it all the way down here, take the final step -

You’ve made it all the way down here, take the final step -