It’s your data.

And not just person level data like “wrong title” or “bad email.” We are talking about company level targeting the upstream mistake that kills reply rates before your email is even sent.

Let’s break it down.

The #1 Reason Cold Email Does not Work: Targeting the Wrong Companies

Even with the best personalization, if you are emailing the wrong kind of company, it won’t matter.

Most people use tools like Apollo, ZoomInfo, or SalesNav. And here’s what they get:

• Outdated databases (company shut down, pivoted, or got acquired)

• Overused ICP filters (every agency is emailing the same people)

• Shallow company info (no signals like funding, tech stack, review volume, or hiring intent)

So you get a nice looking spreadsheet of contact, that go nowhere.

The Shift: Start With the Company, Not the Person

This is the new playbook for high performing outbound:

"Find companies with buying signals first. THEN enrich with decision makers."

• Companies hiring SDRs likely, investing in outbound

• Companies using Stripe + Shopify, likely DTC with spend

• Agencies with 100+ reviews, high retention and revenue

• Startups that just raised, in scaling mode

If you start with the company context, you end up with a list of people who actually want to hear from you.

The Fix: Build Lists with Scrapeamax

That’s exactly where Scrapeamax comes in.

Instead of pulling overused Apollo filters, Scrapeamax scrapes fresh, accurate, and high context company lists from:

• Google Maps (review count, category, location)

• BuiltWith (tech stack + platforms)

• Trustpilot & BBB (reputation signals)

• Crunchbase (funding, headcount)

• Clutch, Latka, Store Leads, GoodFirms, Agency Vista (niche B2B directories)

Then you plug those companies into tools like Clay or Findymail to pull decision makers.

And finally, you validate all emails with MillionVerifier or ZeroBounce.

That’s how modern cold email teams build reply ready pipelines.

Example: Old vs. New Cold Email Targeting

Real Results:

One agency booked 73 meetings in 21 days using just 2 lists from Scrapeamax (BuiltWith + GMB).

Another scraped 492 DTC brands using Shopify + Klaviyo and ran a 9% positive reply campaign.

Local services client pulled 312 dentists in Florida with 75+ reviews and closed 3 retainers within 30 days.

Want to Try the New Way?

If your company does $250K+/year and you're not in crypto, adult, or gambling niches, we will do the first list on the house.

Book a Call and Get Access to Scrapeamax

No contracts. No fluff. Just high context lead lists that actually get replies.

Scrape smarter. Email better. Close faster.